Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

Google said these new crawlers are to "better support crawling of binary data that may be used for research and development." ...

What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?

Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.

Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts ...

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.

New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.

Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only ...

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the ...